Miami Panthers Hockey Team x Publix
The Ask
Create an immersive, game-day activation for Publix’s sponsorship of the Miami Panthers Hockey team—designed to engage fans on-site and extend across retail, digital, and broadcast channels.
Create an immersive, game-day activation for Publix’s sponsorship of the Miami Panthers Hockey team—designed to engage fans on-site and extend across retail, digital, and broadcast channels.
The Idea & Build
As the sole designer, I concepted and designed a fully wrapped, shipping-container-style activation for the arena plaza. Inside, I created an interactive Polaroid photo moment where fans could capture and display their Panthers pride.
I also designed custom game-day premiums (shirts, rally towels, bracelets, koozies) and led creative across all supporting touchpoints, including POP, OOH, DDA, email, and DED.
As the sole designer, I concepted and designed a fully wrapped, shipping-container-style activation for the arena plaza. Inside, I created an interactive Polaroid photo moment where fans could capture and display their Panthers pride.
I also designed custom game-day premiums (shirts, rally towels, bracelets, koozies) and led creative across all supporting touchpoints, including POP, OOH, DDA, email, and DED.
The Outcome
The activation delivered a bold, fan-forward presence at the arena and a cohesive campaign across physical and digital spaces, strengthening brand visibility and engagement throughout South Florida.
The activation delivered a bold, fan-forward presence at the arena and a cohesive campaign across physical and digital spaces, strengthening brand visibility and engagement throughout South Florida.
Container, Exterior
Container, Exterior
Activation Space
Container, Inside
Container, Inside
Koozies | Premium
Rally Towels | Premium
Sampling A-frame
Panthers Sub Cling
In-store POP
DED | Live TV
Email Solo
Billboard, V1
Billboard, V2
Everblades Hockey Team x Publix
The Ask
Support Publix’s sponsorship of the South Florida Everblades with a bold, high-energy campaign designed to live across OOH, digital media, and arena environments,
Support Publix’s sponsorship of the South Florida Everblades with a bold, high-energy campaign designed to live across OOH, digital media, and arena environments,
The Idea & Build
As the sole designer, I developed the creative direction and designed all campaign assets, blending the Everblades’ energetic patterns and textures with Publix’s brand system to create a cohesive, game-day look.
As the sole designer, I developed the creative direction and designed all campaign assets, blending the Everblades’ energetic patterns and textures with Publix’s brand system to create a cohesive, game-day look.
The Outcome
The campaign brought the Publix–Everblades partnership to life through dynamic, highly visible placements, delivering a unified brand presence that felt both authentic to the team and true to Publix.
The campaign brought the Publix–Everblades partnership to life through dynamic, highly visible placements, delivering a unified brand presence that felt both authentic to the team and true to Publix.
Billboard, V1
Billboard, V2
Footed Standee
Digital Display Ad (DDA)
Retractable Banners
In-Arena Video Wall
In-Arena Video Wall
Concourse LED Screens
2025 Government Relations Capitol Reception
The Ask
Design a suite of point-of-purchase (POP) materials for the 2025 Government Relations Capitol Reception, including retractable banners, allergen table tents, and historical table tents to support guest experience and brand storytelling.
Design a suite of point-of-purchase (POP) materials for the 2025 Government Relations Capitol Reception, including retractable banners, allergen table tents, and historical table tents to support guest experience and brand storytelling.
The Build
11 retractable banners showcasing Publix’s history from its founding through present day, featuring key milestones with imagery and brief descriptions. 19 table tents communicating food allergen information, 6 historical table tents reinforcing timeline moments seen on the banners through concise blurbs and imagery
11 retractable banners showcasing Publix’s history from its founding through present day, featuring key milestones with imagery and brief descriptions. 19 table tents communicating food allergen information, 6 historical table tents reinforcing timeline moments seen on the banners through concise blurbs and imagery
Retractable Banners
Food Allergens Table Tents
History Table Tents
2024 Retail Operations Conference (ROC)
Spatial Design, Event Branding, Exhibits, Wayfinding, Presentations
The Idea
To create an experience that felt clear and intuitive for hundreds of attendees, polished and elevated, aligning with Publix leadership and executive audiences, and both engaging and human.
To create an experience that felt clear and intuitive for hundreds of attendees, polished and elevated, aligning with Publix leadership and executive audiences, and both engaging and human.
The Build
I created the unified style guide, which was applied across all wayfinding, décor, and executive speaker presentations. Our team designed the entire exhibit hall to scale, building detailed 3D planograms to map layouts and attendee flow before production. I designed exhibit decor, from backdrops to freestanding and interactive elements, and supported on-site installation and execution throughout the three-day event.
I created the unified style guide, which was applied across all wayfinding, décor, and executive speaker presentations. Our team designed the entire exhibit hall to scale, building detailed 3D planograms to map layouts and attendee flow before production. I designed exhibit decor, from backdrops to freestanding and interactive elements, and supported on-site installation and execution throughout the three-day event.
The Outcome
A cohesive, elevated, and highly functional experience that supported Publix’s mission and celebrated its people. The project demonstrated how a small, agile in-house team can successfully design and execute a large-scale event without compromising quality!
A cohesive, elevated, and highly functional experience that supported Publix’s mission and celebrated its people. The project demonstrated how a small, agile in-house team can successfully design and execute a large-scale event without compromising quality!
Click below for a complete overview of ROC, or see images below for a brief snapshot.
Attendee badges
Wayfinding
Wayfinding
Private Label Exhibit 3D
Wayfinding
Team Photo at ROC
Private Label Exhibit on-site
Taste event on-site
Lobby setup on-site
2024-2025 Good Together Food Donation Posters
The Ask
Design internal posters for Publix store employees that clearly outline which food items can and cannot be donated as part of the Good Together food donation program.
Design internal posters for Publix store employees that clearly outline which food items can and cannot be donated as part of the Good Together food donation program.
The Idea & Build
Created bilingual posters supported by a custom set of 75+ illustrated food icons (not all shown below), allowing employees across departments to quickly identify donation-eligible items.
Created bilingual posters supported by a custom set of 75+ illustrated food icons (not all shown below), allowing employees across departments to quickly identify donation-eligible items.
Food Donation Posters
Food Iconography
2024-2025 Bagging Posters
The Ask
Design an internal poster campaign (for all 4 quarters) for store employees to encourage bag-saving practices and more efficient grocery packing.
Design an internal poster campaign (for all 4 quarters) for store employees to encourage bag-saving practices and more efficient grocery packing.
The Idea & Build
Created two-sided posters with fun, approachable illustrations that highlighted when not to bag, how to pack smarter, and reminders to encourage customers to recycle or bring reusable bags.
Created two-sided posters with fun, approachable illustrations that highlighted when not to bag, how to pack smarter, and reminders to encourage customers to recycle or bring reusable bags.
About Publix Super Markets
Publix Super Markets is the largest employee-owned supermarket chain in the U.S. Founded in 1930, the Publix mission still stands: to be the premier quality food retailer in the world. Headquartered in Florida, Publix operates with a long-term, people-first mindset that values collaboration, operational excellence, and consistency across a large, complex organization.
