Live Nation x Chateau Ste. Michelle
The Ask
Chateau Ste. Michelle, the official wine sponsor of Live Nation, needed a premium, highly shareable VIP mailer to celebrate their partnership and engage Live Nation’s top executives.
Chateau Ste. Michelle, the official wine sponsor of Live Nation, needed a premium, highly shareable VIP mailer to celebrate their partnership and engage Live Nation’s top executives.
The Idea & Build
Create a music-inspired “tour case” experience—an oversized, backlit presentation box that felt exclusive, immersive, and Instagrammable from the moment it opened. We designed the full unboxing experience, including the custom box, printed inserts, custom die-cut stickers (shown below), and custom products (drinkware and JBL speaker).
Create a music-inspired “tour case” experience—an oversized, backlit presentation box that felt exclusive, immersive, and Instagrammable from the moment it opened. We designed the full unboxing experience, including the custom box, printed inserts, custom die-cut stickers (shown below), and custom products (drinkware and JBL speaker).
The Outcome
A premium, highly engaging mailer that supported the national partnership launch and encouraged social sharing through its unique reveal and collectible branded elements.
A premium, highly engaging mailer that supported the national partnership launch and encouraged social sharing through its unique reveal and collectible branded elements.
"Sip The Magic" Unicorn Collection T-Shirts | 14 Hands Winery
The Ask
Playful, on-brand illustrated tees to support the release of 14 Hands' limited-edition Unicorn bubbly.
Playful, on-brand illustrated tees to support the release of 14 Hands' limited-edition Unicorn bubbly.
The Idea
Bring the magical, lighthearted personality of the Unicorn wine to life through playful illustrations and interactive elements, like wine neckers. The necker would hold a small packet of edible glitter to pour into the wine bottle upon purchase.
Bring the magical, lighthearted personality of the Unicorn wine to life through playful illustrations and interactive elements, like wine neckers. The necker would hold a small packet of edible glitter to pour into the wine bottle upon purchase.
The Build
I illustrated a series of whimsical t-shirts and designed the Glitter neckers to capture the magical, lighthearted personality of the Unicorn wine. I worked closely with the winery’s internal marketing and design teams to align with their brand direction.
I illustrated a series of whimsical t-shirts and designed the Glitter neckers to capture the magical, lighthearted personality of the Unicorn wine. I worked closely with the winery’s internal marketing and design teams to align with their brand direction.
The Outcome
A cohesive collection of illustration-focused merch and interactive packaging that enhanced the Unicorn launch, brought the brand personality to life, and boosted brand engagement.
A cohesive collection of illustration-focused merch and interactive packaging that enhanced the Unicorn launch, brought the brand personality to life, and boosted brand engagement.
In-Store Wine Display Mockups | Chateau Ste. Michelle, Erath, Liquid Light, A to Z
Cabernet Label | 9 Vines Winery
